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Pert, Shamtu and Blendax.
March 3, 2016
By: Christine Esposito
Editor-in-Chief
Henkel has signed an agreement with Procter & Gamble to acquire a range of hair care brands with focus on the Africa/Middle East and Eastern Europe regions. With the acquisition, Henkel will expand its footprint in emerging markets and strengthen its position in some of the largest and fastest growing markets in Africa/Middle East and Eastern Europe. The transaction includes a portfolio of brands with leading positions in the entry-level price segment. Major brands are Pert, Shamtu and ...
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